Charity & Community Work
At Roys, we consider ourselves a part of the community around all of our stores. We engage with the local area & do all we can to help wherever possible. After all, it's our customers & staff that have kept us going for 130 years so it is our privilege to give something back to the communities. We are inundated with requests from clubs, groups, charities, schools and many others asking for raffle prizes and products for events, last year we managed to help 315 charities & good causes.
Throughout 2025 in total we raised over £44,462 through 10p carrier bag sales, donations from the Making a Difference Locally Fund (MADL), raffle and product donations and raising money in other ways such as wearing fancy dress on special days and in-store collections.
Supporting the 2nd Sudbury Rainbows through MADL
At Roys, we are always delighted to support local groups that make a real difference in their communities. Recently, we were pleased to donate £250 from our MADL (Making a Difference Locally) fund to the 2nd Sudbury Rainbows after they got in touch with us following one of our social media posts about the fund.
The group explained that they were looking for support to purchase high-visibility vests so the Rainbows can safely enjoy walks together, as well as arts and crafts materials. Like many Rainbow groups, their members love to spend time drawing, colouring and crafting, so supplies such as pens, pencils and paper are always in demand.
We were thrilled to nominate the 2nd Sudbury Rainbows for a £250 donation, helping them purchase the items they need so the girls can continue enjoying outdoor adventures and creative activities together.
About MADL
MADL (Making a Difference Locally) is a charity group that Roys is part of, created to help independently run stores support the communities around them by donating to local charities and good causes.
The funds are raised through the sale of Heritage and Co-op branded products in store. By choosing these items when you shop with us, you are helping Roys support organisations and groups that make a real difference locally.
£11,510Raised by our Wroxham Food Hall & Fuel Station
£6,614Raised by our Wroxham Department Store, Garden Centre, DIY Centre & Roys Toys
£6,416Raised by our Bowthorpe store
£2,798Raised by our Magdalen Street store
£1,553Raised by our Sudbury store
£1,529Raised by our Beccles store
£1,463Raised by our Thetford store
£1,050Raised by Highway Garden & Leisure
£958Raised by our North Walsham store
£901Raised by our Dereham store
Meet our charities of the year 2026
Each year we choose new charities for our stores to support. Our stores each support their own charities, with some stores sharing a cause, which are nominated and voted by staff in the stores.
Roys will also continue to donate to other charities and groups with the MADL fund and try to help with as many other requests as possible.
Norfolk Accident Rescue Service
Wroxham Food Hall, Fuel Station, Head Office and Pinetrees Warehouse
"Help Us Save Lives Across Norfolk. Our team of voluntary Doctors, Paramedics, Nurses and First Responders attend emergencies such as cardiac arrest, serious falls, road traffic collisions and seizures, using enhanced clinical equipment and critical thinking that directly save patients’ lives."
Norfolk Blood Bikes
Wroxham Department Store, Garden Centre, DIY Centre & Toy Shop
"Norfolk Blood Bikes transport blood, plasma, platelets, samples, vaccines, and any other urgently required medical items to hospitals in Norfolk."
Heart to Heart Norfolk
Highway Garden & Leisure
"Heart 2 Heart is a local charity set up by a woman whose daughter’s life was saved by a defibrillator. Inspired by her family’s experience, the charity works to install life-saving defibrillators throughout the community."
East Anglian Air Ambulance
Roys of Beccles
"The very best care when the very worst happens. We’re a charity providing advanced critical care 24 hours a day, 365 days a year to the most seriously ill and injured people in Bedfordshire, Cambridgeshire, Norfolk and Suffolk."
The Benjamin Foundation
Roys of Thetford
"Life is a journey, full of twists and turns that can sometimes be difficult to navigate. The Benjamin Foundation is here for those who need some help along the way. Supporting children, young people and families with childcare, mental health, youth and family and housing support services."
Caring Friends
Roys of Dereham
"We are here to support anyone affected by Cancer, Dementia or any long term health conditions. We provide friendship, support and Information."
Norfolk and Norwich Animal Support
Roys of North Walsham
"Norfolk & Norwich Animal Support (NANAS) is a UK-based charity raising awareness and funds for wildlife, dog rescue, and pet welfare causes. We support charities and individuals working tirelessly to protect animals in need."
Leeway
Roys of Norwich - Magdalen Street
"1 in 3 women and 1 in 5 men will experience domestic abuse in their lifetime, and 750,000 child incidents of domestic abuse are reported in the UK every year. It’s our aim to provide free and confidential support to anyone experiencing domestic abuse. Our service is designed to empower those who are experiencing domestic abuse and give them the confidence needed in order to make independent choices about their life."
Eden’s Project
Roys of Sudbury
"Eden’s Project is a registered professional youthwork charity that has supported over 3,000 different young people, through mentoring, support and providing positive opportunities."
The Big C
Roys of Bowthorpe
"We are dedicated to the fight against cancer and its effect on the individual and the family. We promote partnerships which will develop first class cancer research and services. We will become the go to organisation for Norfolk & Waveney for cancer support and information services."
How the money is raised
These donations are taken from the sales of our plastic bags. Every time you buy a carrier bag in one our stores, we donate 10p to that store's Charity of the Year. So if you forget your shopping bags, at least you're helping a great charity!
Making a Difference Locally
MADL (Making a difference locally) is a charity organisation that we've partnered with to support good causes in the local community. They help us to raise money which we donate to local charities and good causes in the community such as schools, churches, children’s groups, environmental projects and much more.
Last Year We Donated
£7,145
to local good causes using the MADL fund
How it Works
Donations are made into our charity fund based on the sales of selected grocery products as indicated in our leaflets. Roys then donate money from this fund to local charities and good causes.
To be considered for the MADL fund or to ask for a raffle donation please contact [email protected] telling us a bit about your charity or project and how you would like help. Please note we are only able to help causes local to our stores unless there are unusual circumstances.